CTV Sees Record Surge in Global Sports Viewership in 2024

CTV Advertising

CTV Sees Record Surge in Global Sports Viewership in 2024 Streaming content on CTV has expanded its reach across all genres, including sports. There is a significant surge in live sports streaming, with 74% of CTV users opting for streaming applications, a notable increase from 68% in 2023 (Source: Stadium to Screen: Streaming Live Sports […]

Wootag and Lemma Partner to Redefine Emerging Media Creative Enhancements

Wootag Lemma partner

Wootag and Lemma Partner to Redefine Emerging Media Creative Enhancements Wootag, an interactive visual marketing platform, and Lemma, an omnichannel SSP for emerging formats, have joined forces to transform creative enhancement and media effectiveness for marketers. This collaboration offers brands an opportunity to leverage the growing audience engagement within DOOH & CTV media and elevate […]

Lemma Welcomes Matt Mitchell as Associate Vice President for NorthAmerica

Matt Mitchell

Lemma Welcomes Matt Mitchell as Associate Vice President for North America Leveraging his deep expertise in media advertising & ad technologies, Matt will drive growth & market expansion from Lemma’s New York hub. New York – 16th April 2024 – Lemma, a frontrunner in the omnichannel SSP arena for emerging media, is excited to welcome […]

How to Reach Audiences in the Cookieless Era with DOOH & CTV

How to Reach Audiences in the Cookieless Era with DOOH & CTV As the deprecation of third-party cookies progresses, a major shift is underway in the advertising landscape. In the APAC region, where 80% of brands rely heavily on third-party cookies to reach customers and measure results(Source: Google), there’s a pressing need to adapt to durable measurement and audience solutions. […]

Why You Need to Include DOOH in Your IPL Advertising Strategy

Why You Need to Include DOOH in Your IPL Advertising Strategy The Indian Premier League is not just a cricket tournament, it’s a cultural phenomenon that grips the entire nation in excitement every year. With millions of fans eagerly following their favorite teams and players, the IPL presents a golden opportunity for advertisers to connect […]

Generations United: The Changing Faces of CTV Audiences

Generations United: The Changing Faces of CTV Audiences In today’s rapidly evolving media landscape, CTV platforms have been profoundly transformed by Millennials, Generation Z, and Generation Alpha. Their digital fluency and preference for personalized content have fuelled a notable shift away from traditional television consumption habits, driving the popularity of on-demand viewing. With a focus […]

Eight Reasons Why Large-Format Retail Media Shines Bright

Eight Reasons Why Large-Format Retail Media Shines Bright

Eight Reasons Why Large-Format Retail Media Shines Bright In the programmatic DOOH advertising world, brands constantly seek innovative avenues to capture consumers’ attention and drive sales. 2024 is poised to be the year of retail spaces. Leveraging the vast reach and influence of DOOH screens, retail spaces offer a highly effective platform for brands to […]

How QR Codes Provide Endless Possibilities for Emerging Media

How QR Codes Provide Endless Possibilities for Emerging Media Large-format ads like DOOH and CTV have always aimed to capture attention, and now, they’re adding a new weapon to their arsenal: QR codes. Now, they’re adding a new weapon to their arsenal: QR codes. These pixelated squares have evolved from their humble beginnings as inventory trackers […]

The Domino Effect – How Sequential DOOH Ads can Deliver Impact for Brands

The Domino Effect – How Sequential DOOH Ads can Deliver Impact for Brands The outdoor advertising landscape is undergoing a transformative journey, and at the heart of this evolution is the strategic fusion of sequential ads with consecutive screens in Digital Out-of-Home (DOOH) advertising. In this blog, we delve into the synergy between sequential ads […]