Lemma onboards Beijing Sanchuan Technology Ltd to Bring China’s Largest Hotel DOOH Screen Inventory to Global Advertisers
Date 18th Sep 2024: Lemma, a leading omnichannel platform, announces its strategic partnership with Beijing Sanchuan Technology Ltd., one of China’s largest DOOH screen marketing networks. This landmark integration will provide Lemma’s clients worldwide with unprecedented access to an expansive inventory of DOOH screens across China’s vibrant hotel sector.
Beijing Sanchuan Technology Ltd. boasts an impressive network, with their screen equipment spanning 130,000 hotels across 129 cities in mainland China. Entailing this new programmatic integration, Lemma will enable global advertisers to tap into this vast network, offering unparalleled reach and visibility in one of the world’s most dynamic advertising markets. This includes mega cities like Beijing, Shenzhen, and Guangzhou, as well as Tier 1 cities such as Chengdu, Changsha, Chongqing, and more.
Through this partnership, Lemma will infuse Sanchuan’s “Facebox” network with advanced programmatic features, allowing for dynamic ad rendering and precise targeting options. These innovations will allow brands to deliver highly relevant, engaging content to audiences at the right place and time, maximizing campaign effectiveness and audience reach.
China is experiencing a boom in the DOOH market, driven by increasing urbanization, technological advancements, and consumer spending. By integrating with Beijing Sanchuan Technology Ltd., Lemma provides advertisers with direct access to high-traffic, high-engagement environments in one of the most lucrative markets in the world.
Gulab Patil, Founder & CEO of Lemma, remarked, “Entering one of the largest DOOH markets globally is a significant milestone for us. This partnership with Beijing Sanchuan Technology Ltd. not only accelerates our screen count but also solidifies our commitment to delivering cutting-edge programmatic solutions. We are excited to bring this vast inventory to our clients and unlock new opportunities in China’s booming DOOH landscape.”
Mrs. Wang yanfang, CEO of Beijing Sanchuan Technology Ltd commented, “Programmatic DOOH is a game-changer for our industry, and our partnership with Lemma puts us at the forefront of this shift. We’re confident that our combined capabilities will attract global brands and agencies, driving growth and innovation in the OOH market.”
This collaboration not only expands Lemma’s global footprint but also sets a new standard and opens exciting new possibilities for brands seeking to connect with audiences in one of the world’s most dynamic markets in a seamless and hassle-free manner through programmatic technology.
About Lemma
As a leading omni-channel platform for emerging formats, Lemma offers brands, advertisers, DSPs and media owners unparalleled control, scale, efficiency, and flexibility for driving business growth through emerging media. Our suite of products enables marketers and media owners to unlock the full potential of diverse advertising channels seamlessly. With a global presence and an emerging footprint in North America and EMEA, Lemma’s Supply Side Platform (SSP) integrates programmatic buying in DOOH, CTV, and other emerging formats, empowering advertisers to create engaging campaigns that resonate across multiple touchpoints.
