We are revolutionising

the DOOH industry

As an organisation, we successfully deliver brand

stories seamlessly across all large format digital screens

from DOOH to CTV and even on mobile and desktop

devices.We are focused on connecting DOOH media to

mainstream digital, enabling brands to deploy Omni-

Digital strategies through our platform.

As an organisation, we successfully deliver brand stories seamlessly across all large format digital screens from DOOH to CTV and even mobile and desktop devices. We are focused on connecting DOOH media to mainstream digital, enabling brands to deploy Omni-Digital strategies through our platform.

OUR MISSION

Our Mission is to Transform Digital Out Of Home media to connect Brands with their Consumer by Establishing Authentic and Transparent Standards

OUR VISION

Create an ecosystem to
connect Digital Out Of Home to Mainstream Digital

OUR VALUES

Trust and Transparency

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Innovation is our DNA,
Transparency is our RNA

We are not just a technology company but an innovation lab sharing the latest and best solutions with our clients.

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The team that makes impossible, possible

Gulab Patil

Founder & CEO

Mayuresh Phadke

Co-Founder & COO

Puneet Biyani

President

Sabarish Pillai

Global VP Programmatic

Dheeraj Soni

National Sales Head- India

Swapnil Sambhus

Country Head- Indonesia

Wasiq Kidwai

Director Of Sales- AU

Merlin Coutinho

Head Of Marketing & Brand Solutions

Advisors

Sam Balsara

Anand Das

Bob Walczak

Ajay Potnis

Aditiya Kulkarni

Sharad Gadsing

Aditiya Kulkarni

Sharad Gadsing

Our global footprint

271 Whitney Avenue,
New Haven,
Connecticut 06511, USA

USA

The Capital, Building-B, 301, Baner – Pashan Link Rd, Baner Gaon, Pune, Maharashtra 411045, India

PUNE

WeWork, 4th Floor, Galaxy Hotel, 32nd Milestone,Gurgaon – 122001

DELHI

We Work, Unit No-03B112, 3rd Floor, Raheja Platinum, off Andheri – Kurla Road, Sag Baug, Marol, Andheri East, Mumbai, Maharashtra 400059, Mumbai, IN

MUMBAI

Suite A, 11th floor, Sahid Sudirman Center, Jalan Jendral Sudirman 86, Jakarta Pusat 10220, Indonesia

INDONESIA

271 Whitney Avenue,
New Haven,
Connecticut 06511, USA

USA

The Capital, Building-B, 301, Baner – Pashan Link Rd, Baner Gaon, Pune, Maharashtra 411045, India

PUNE

WeWork, 4th Floor, Galaxy Hotel, 32nd Milestone,Gurgaon – 122001

DELHI

WeWork, No.A3 & B2, B Cross Road, Marol Industrial Area, Andheri East, Mumbai – 400093

MUMBAI

Suite A, 11th floor, Sahid Sudirman Center, Jalan Jendral Sudirman 86, Jakarta Pusat 10220, Indonesia

INDONESIA

Join us on our journey to revolutionize the
DOOH Ad-Tech industry

Join us on our journey to revolutionize the DOOH Ad-Tech industry

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Gulab Patil

Founder & CEO

Gulab is a passionate Entrepreneur who has immense knowledge and zeal for AdTech and Emerging media platforms. Gulab’s core expertise in AdTech propels him to develop and find advanced use of these platforms across various internet enabled media. In addition to this Gulab exhibits several traits that make him an exceptional leader, some of which include being a Pragmatic Problem Solver, initiator of ideas, optimistic outlook & much more.

Mayuresh Phadke

Co-Founder & COO

As chief operating officer Mayuresh impeccably handles all of Lemma’s operations. He’s reputed as an expert in leading teams of diverse professionals and inspiring them to work together to attain organisational goals. His thought leadership & extensive experience with start-ups is accelerating the growth of Lemma Technologies in the Programmatic DOOH space.

He’s the brain behind PierianDX, a Clinical Genomics Software company & also Ezeebank- a core banking solution. Mayruesh has been a key member of PubMatic and was actively involved in their PMP offering, which led the company to grow from a mere start-up to a leading company in the digital ad serving space.
Mayuresh is an IITB alumnus.

Puneet Biyani

President

Puneet Biyani is a Gold Medallist Chartered Accountant and Harvard Business School Alumni with over 15 years of experience in Finance, Business Planning, Fund Raising, Process Automation, M&A, Strategy, P&L Management and Business Operations. Having worked with Times OOH as senior VP and CFO, a Bennett Coleman & Co Ltd subsidiary, Puneet has a proven acumen in scaling businesses and driving growth in the out-of-home ad space across markets.

Sabarish Pillai

Global VP- Programmatic

Sabarish has a strong background in Programmatic technology & platform development. He has extensive global experience building trusted products and solutions for Publishers, DSPs, Agencies and Brands.

In his career spanning 14+ years, Sabarish has handled global programmatic product management for mobile, desktop, CTV, OTT & pDOOH. He’s been a part of companies like PubMatic, leading their Programmatic customer success team in EMEA for five years. Sabarish holds a post-graduate degree from MIT School of Business & is a global talent visa holder.

Dheeraj Soni

National Sales Head- India

Dheeraj Soni is a results-driven sales professional with over 15 years of experience in digital media sales across various online platforms & media channels. In addition to his MBA in Business Development & Finance, Dheeraj applies his knowledge of business, in-depth sales strategies, and exceptional sales skills to engage with digital media agencies and onboard them to try modern media solutions. 

Swapnil Sambhus

Country Head- Indonesia

A motivated and enthusiastic Business Development professional with 15+ years of experience (11 years in SEA), Swapnil aces in strategic alliances, account management, and Big Data Analytics for companies in the Mobile Tech, Telco Partnerships, App Monetization, and Southeast Asian Mobile App Ecosystems sectors. Having a techno-commercial background, Swapnil excels at creating new markets and devising quick, adaptable solutions for clients, especially within the digital media ecosystem.

Wasiq Kidwai

Director Of Sales- AU

Wasiq has extensive agency-side experience, having held Planning & Investment roles at leading global media agencies like GroupM, Mindshare & Havas Media. He has worked closely with Media, AdTech, and Data partners in his 15+ years as a digital marketing professional. Having worked across digital media strategy, planning, buying, and performance measurement, with numerous media conglomerates, Wasiq brings a well-rounded approach to his work.

Merlin Coutinho

Head Of Marketing & Brand Solutions

Merlin is an award-winning marketing professional with over 12 years of experience in the digital media and marketing industry. She has an in-depth understanding of marketing and brand solutions and demonstrated expertise in marketing for technology-based start-ups.

As a branding and storytelling expert, she is known for bringing brands to the forefront with minimal costs, driving maximum results. She’s an experienced digital media professional and has worked with media agencies like Publicis Group, OMG & GroupM.

Sam Balsara

Sam Balsara is the founder, chairman and managing director of Madison World and Madison Communication. Named as one of India’s most influential media persons, Sam Balsara is a media veteran with nearly 4 decades of expertise in Marketing, Advertising and Media with blue-chip companies like Sarabhai, Cadbury, Contract (WPP), Mudra and Madison, of which the last 27 years have been entrepreneurial.

A man who has seen it all in Indian advertising, Sam Balsara continues to shape the Indian advertising landscape through his leadership and belief in emerging technologies. Sam has been recognised as the 4th most powerful person in media & has been honoured with the lifetime achievement award by the AAAI in 2009.

Anand Das

Specialities: Internet, Online Advertising, Ad-Server Architecture, Online Ad-Optimization and Auctioning, Algorithms, ML, Web Services, Highly Scalable & Available Server Infrastructure and Software, System Software Architecture, Storage & Enterprise software

Bob Walczak

Bob has 15 years of executive-level experience in high-tech start-ups, driving growth, as a part of an innovative team, in disruptive technology businesses at the forefront of the digital marketing and advertising industry.

Ajay Potnis

Ajay has 21 years of rich experience in Data Storage systems and technology.  An innovator, Ajay has over 17 patents granted and five pending in enterprise data storage & Cloud Technologies. He’s held leadership positions with organisations like Dell EMC, Dell Technologies, PubMatic, and Dhruva.

Aditiya Kulkarni

Aditya is an entrepreneur, product evangelist & strategist with 17+ years of experience in telecom, social, digital marketing & AdTech products and solutions industries. Aditya’s experience in the industry was recently witnessed at PubMatic, wherein he facilitated a multi-million $ acquisition of Mocean. He’s also actively administered many other high-revenue businesses around mobile, video & native.

In the past, he built MobiPrimo (acquired by PubMatic). He was an early investor and advisor to board at AUTech (acquired by CueLogic). Aditya played various engineering roles at AOL, Motorola, Openwave, Invensys, Seven Networks

Sharad Gadsing

Sharad Gadsing wears many hats within Lemma technologies. He functions as the chief marketing officer and drives business strategies for Lemma as head of business development.

Sharad is a mechanical engineer & management graduate with proven business acumen spanning over 13+ years in diverse fields, including retail, distribution, manufacturing, and marketing. He is also currently engaged in innovative start-up concepts within retail, advertisement & technology domain.