Connections that matter. It’s what we do best.

LEMMAGICIANS
at work!

From larger-than-life DOOH displays to captivating CTV and OTT experiences, our platform is your gateway to a dynamic and comprehensive Omni-Digital strategy. Welcome to the future of advertising, where we redefine possibilities and deliver your brand’s story across every screen seamlessly.

Our guiding principles

is to revolutionize the advertising industry by fostering a culture of empowerment and openness using cutting-edge technology.

is to be the driving force behind business success in the digital world, offering a platform that is transparent, cost-effective, and highly adaptable, supported with the right tools to navigate the dynamic digital ecosystem.

Our values

our TEAM

Meet the team that defies the impossible

Gulab Patil
Founder & CEO

Gulab is a passionate Entrepreneur who has immense knowledge and zeal for AdTech and Emerging media platforms. Gulab’s core expertise in AdTech propels him to develop and find advanced use of these platforms across various internet enabled media. In addition to this Gulab exhibits several traits that make him an exceptional leader, some of which include being a Pragmatic Problem Solver, initiator of ideas, optimistic outlook & much more.

Gulab Patil

Founder & CEO

Mayuresh Phadke
Co-Founder & COO

As chief operating officer Mayuresh impeccably handles all of Lemma’s operations. He’s reputed as an expert in leading teams of diverse professionals and inspiring them to work together to attain organizational goals. His thought leadership & extensive experience with start-ups is accelerating the growth of Lemma Technologies in the Programmatic DOOH space.

He’s the brain behind PierianDX, a Clinical Genomics Software company & also Ezeebank- a core banking solution. Mayuresh has been a key member of PubMatic and was actively involved in their PMP offering, which led the company to grow from a mere start-up to a leading company in the digital ad serving space.Mayuresh is an IITB alumnus.

Mayuresh Phadke

Co-Founder & COO

Puneet Biyani
President

Puneet Biyani is a Gold Medallist Chartered Accountant and Harvard Business School Alumni with over 15 years of experience in Finance, Business Planning, Fund Raising, Process Automation, M&A, Strategy, P&L Management and Business Operations. Having worked with Times OOH as senior VP and CFO, a Bennett Coleman & Co Ltd subsidiary, Puneet has a proven acumen in scaling businesses and driving growth in the out-of-home ad space across markets.

Puneet Biyani

President

Rajeev Dhal
Chief Revenue Officer

Rajeev Dhal

Chief Revenue Officer

Sabarish Pillai
Global VP- Programmatic

Sabarish has a strong background in Programmatic technology & platform development. He has extensive global experience building trusted products and solutions for Publishers, DSPs, Agencies and Brands.

In his career spanning 14+ years, Sabarish has handled global programmatic product management for mobile, desktop, CTV, OTT & pDOOH. He’s been a part of companies like PubMatic, leading their Programmatic customer success team in EMEA for five years. Sabarish holds a postgraduate degree from MIT School of Business & is a global talent visa holder.

Sabarish Pillai

Global VP- Programmatic

Merlin Coutinho
Head of Marketing & Brand Solutions

Merlin is an award-winning marketing professional with over 12 years of experience in the digital media and marketing industry. She has an in-depth understanding of marketing and brand solutions and demonstrated expertise in marketing for technology-based start-ups.

As a branding and storytelling expert, she is known for bringing brands to the forefront with minimal costs, driving maximum results. She’s an experienced digital media professional and has worked with media agencies like Publicis Group, OMG & GroupM.

Merlin Coutinho

Head of Marketing & Brand Solutions

Manoj Patil
President Engineering

Manoj is a seasoned engineering leader and has deep understanding of Enterprise product development. He has led large product development missions in middleware, analytics and fintech over the last three decades. He is an exceptional team builder. He finds it thrilling to create innovative value for our clients, our company, and our team in the midst of change, complexity. He believes in creating a larger sense of purpose for the team/company, striving for alignment, empowering individuals, communicating effectively and developing a culture where innovation can thrive.

Manoj Patil

President Engineering

Angelina Marmorato
AVP Sales and Partnerships

Angelina Marmorato

AVP Sales and Partnerships

Salil Shanker
SVP Sales

Salil Shanker

SVP Sales

Our trusted advisers

Sam Balsara

Sam Balsara is the founder, chairman and managing director of Madison World and Madison Communication. Named as one of India’s most influential media persons, Sam Balsara is a media veteran with nearly 4 decades of expertise in Marketing, Advertising and Media with blue-chip companies like Sarabhai, Cadbury, Contract (WPP), Mudra and Madison, of which the last 27 years have been entrepreneurial.

A man who has seen it all in Indian advertising, Sam Balsara continues to shape the Indian advertising landscape through his leadership and belief in emerging technologies. Sam has been recognised as the 4th most powerful person in media & has been honored with the lifetime achievement award by the AAAI in 2009.

Sam Balsara

Anand Das

Specialities: Internet, Online Advertising, Ad-Server Architecture, Online Ad-Optimization and Auctioning, Algorithms, ML, Web Services, Highly Scalable & Available Server Infrastructure and Software, System Software Architecture, Storage & Enterprise software.

Anand Das

Bob Walczak

Bob has 15 years of executive-level experience in high-tech start-ups, driving growth, as a part of an innovative team, in disruptive technology businesses at the forefront of the digital marketing and advertising industry.

Bob Walczak

Aditiya Kulkarni

Aditya is an entrepreneur, product evangelist & strategist with 17+ years of experience in telecom, social, digital marketing & AdTech products and solutions industries. Aditya’s experience in the industry was recently witnessed at PubMatic, wherein he facilitated a multi-million $ acquisition of Mocean. He’s also actively administered many other high-revenue businesses around mobile, video & native.

In the past, he built MobiPromo (acquired by PubMatic). He was an early investor and advisor to the board at AUTech (acquired by CueLogic). Aditya played various engineering roles at AOL, Motorola, Openwave, Invensys, Seven Networks.

Aditiya Kulkarni

Sharad Gadsing

Sharad Gadsing wears many hats within Lemma technologies. He functions as the chief marketing officer and drives business strategies for Lemma as head of business development.

Sharad is a mechanical engineer & management graduate with proven business acumen spanning over 13+ years in diverse fields, including retail, distribution, manufacturing, and marketing. He is also currently engaged in innovative start-up concepts within the retail, advertisement & technology domain.

Sharad Gadsing

our AWARDS

Accolades that define our progress

Best Technology Provider For programmatic Ads Inkspell

2019

Best Regional Non-Traditional outdoor campaign – Foxgloves

2020

Best Innovative Marketing Campaign – Silver E4M

SEPT 2023

Programmatic Agency of the year Runners Up

SEPT 2023

Innovative use of Emerging Tech – Shortlisted Abby’s

2023

Best Outdoor Plan Gold

MAY 2023

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