Simulcast fans tweets on DOOH screens programmatically
OBJECTIVE
An industry first, Pivot roots and Lemma worked jointly to extend the social media fan tweets on digital OOH screens at various location in Mumbai.
STRATEGY
The idea to promote the latest web series using pDOOH tied to social media created buzz and drove visibility for the campaign.
EXECUTION
A 3 day campaign in Mumbai (Friday to Sunday) saw 100’s of anecdotes coming in from various parts of the city making a truly engaging campaign.
