CTV Sees Record Surge in Global Sports Viewership in 2024

CTV Advertising

CTV Sees Record Surge in Global Sports Viewership in 2024 Streaming content on CTV has expanded its reach across all genres, including sports. There is a significant surge in live sports streaming, with 74% of CTV users opting for streaming applications, a notable increase from 68% in 2023 (Source: Stadium to Screen: Streaming Live Sports […]

How to Reach Audiences in the Cookieless Era with DOOH & CTV

How to Reach Audiences in the Cookieless Era with DOOH & CTV As the deprecation of third-party cookies progresses, a major shift is underway in the advertising landscape. In the APAC region, where 80% of brands rely heavily on third-party cookies to reach customers and measure results(Source: Google), there’s a pressing need to adapt to durable measurement and audience solutions. […]

Generations United: The Changing Faces of CTV Audiences

Generations United: The Changing Faces of CTV Audiences In today’s rapidly evolving media landscape, CTV platforms have been profoundly transformed by Millennials, Generation Z, and Generation Alpha. Their digital fluency and preference for personalized content have fuelled a notable shift away from traditional television consumption habits, driving the popularity of on-demand viewing. With a focus […]

Blogs

How to Reach Audiences in the Cookieless Era with DOOH & CTV ByLemma April 11, 2024 CTV,DOOH How to Reach Audiences in the Cookieless Era with DOOH & CTV As the deprecation of third-party… Read More Why You Need to Include DOOH in Your IPL Advertising Strategy ByLemma March 22, 2024 DOOH Why You Need […]