OBJECTIVE
To establish Etihad as the premier airline for travelers looking to fly to Europe.
STRATEGY
Target Audiences with an affinity to luxury brands with their latest flight packages for the upcoming Festive Season.
EXECUTION
- This campaign was live on DOOH Screens at airports, malls and Large Roadside Billboards in Metro Cities.
- The captivating visuals highlighted the stunning European destinations, coupled with flight deals from the airline.
