Leveraging live APIs for weather, traffic & day parting NEXA endorses the launch campaign on DOOH screens to land impact.
CAMPAIGN BACKGROUND
- Nexa launched is its latest model, Baleno using programmatic DOOH. A campaign designed to reach the young urban millennials, who are up & about and educate them of the features.
- The brand used live API’s and synchronized the creatives in real time on DOOH screens to amplify these features basis weather, Time of the day and Traffic congestion in the outdoor space via programmatic billboards.
