Loreal catches the eye of Millenial and Gen-Z Shoppers via DOOH

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Loreal catches the eye of Millenial and Gen-Z Shoppers via DOOH

OBJECTIVE

To promote their latest serum for dark circles.

STRATEGY

Target In-Market audiences with dynamic interactive creatives using DOOH.

Loreal catches the eye of Millenial and Gen-Z Shoppers via DOOH

EXECUTION

  • DOOH Screens at malls and tech parks and were programmatically activated to showcase creatives during peak hours.
  • The campaign targeted Millennial and Gen-Z women shoppers.
  • The DOOH Screens featured QR Codes which viewers could use to scan and shop for the featured product.

Loreal catches the eye of Millenial and Gen-Z Shoppers via DOOH

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